Advertising Digital Analysis The Information
Lisa Lacy
10 hours ago

As upfronts near, can attention live up to the hype?

Or is this newish metric just another shiny object?

(Photo: Getty Images)

A 2022 study from the ANA found consumers are inundated with 84 minutes of advertising each day, but pay attention to these ads for only nine minutes. This is just one of many recent reports toutin

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